A purpose-driven firm.

Part management consultancy, part agency.

We’re a boutique Atlantic Canadian firm aspiring to “Do Good & Be Great” each and every day.

A team of seasoned marketing, communications and business planning practitioners, together we create right-sized solutions tailored to address your unique opportunities and challenges. The result? Well-researched, creative and innovative solutions that deliver.

Let's Talk

We build brands, engage audiences, influence change and help leaders lead.

And that’s just the tip of the iceberg.

Explore Our Capabilities

Communications
& Engagement

We nurture and strengthen organizational reputations through our custom strategies. No matter the issue or opportunity, we work with you to harness relationships and craft the right message to bring your story to life.

Brand
& Marketing

We develop unique value propositions and memorable stand-out experiences, ensuring your brand leaves a lasting impression. To do our work, we lean on strategic insights, creative ideation and design, and a mix of technology and media channels that together, work magic.

Business Planning
& Performance

We drive business growth, build engaged teams and improve operational effectiveness through research, consultation, strategic planning, and the right amount of process and measurement. Listening and then developing sound, achievable strategy is what we do best.

We build brands, engage audiences, influence change and help leaders lead.

And that’s just the tip of the iceberg.

Explore Our Capabilities

Communications
& Engagement

We nurture and strengthen organizational reputations through our custom strategies. No matter the issue or opportunity, we work with you to harness relationships and craft the right message to bring your story to life.

Brand
& Marketing

We develop unique value propositions and memorable stand-out experiences, ensuring your brand leaves a lasting impression. To do our work, we lean on strategic insights, creative ideation and design, and a mix of technology and media channels that together, work magic.

Business Planning
& Performance

We drive business growth, build engaged teams and improve operational effectiveness through research, consultation, strategic planning, and the right amount of process and measurement. Listening and then developing sound, achievable strategy is what we do best.

What our clients say...

YSJ was at an inflection point coming out of the COVID pandemic – how to establish growth in the midst of a changing industry. Cynthia and her team worked with our Board and senior leadership to help us define our path forward. She was able to listen – truly listen – to our priorities and concerns, and to work with us to create a strategy that will guide our growth for the next five years. I highly recommend Cynthia and her team.

Susan Harley
Board Chair, Saint John Airport (YSJ)

“CCGoodwin Consulting is more than a valued partner; they are an extension of our team. In every project – whether it's strategic planning or complex, multi-stakeholder consultation events – they bring the strategic thought leadership and attention to detail needed to achieve our desired outcomes. Their support has helped us achieve clarity – and results.”

Nora Lacey
Chief of Physician & Patient Engagement, New Brunswick Medical Society

“Working with CCGoodwin Consulting has been a game-changer. From day one, the team has demonstrated a deep understanding of our industry and a genuine commitment to helping our business grow. Over the last two years, they’ve led us through a brand refresh, helped us grow awareness in our target markets and supported us in increasing our referrals by 40%. Their personalized approach, responsive team and dedication to our success set them apart. CCGoodwin Consulting is not just a service provider, they are trusted partners in our success.”

Ross Ripley
Former CEO, CU Financial Management

“The CCGoodwin team can take a complicated ask, figure it out and then deliver the right solution in record time. Their unique blend of communications, marketing and management consulting brings a strategic perspective to everything they do. They have exceptional attention to detail and a proven ability to integrate closely with our in-house team.”

George Ross
CEO, Digital Research Alliance of Canada

“The level of professionalism and expertise exhibited by the team at CCGoodwin Consulting is truly commendable. Their team’s ability to listen and understand our goals complemented by their evidence-based, market-focused and measurement-driven approach delivered an impactful strategic marketing plan and tactical roadmap. We value their partnership, insight, guidance and dedication to client satisfaction as we work together through the implementation phases of our plan.”

Shaun Leblanc
Manager, Strategic Marketing, Opportunities New Brunswick

See Us in Action