Claire
Geldart
(she/her)Senior Consultant
Claire is a marketing communications professional who specializes in digital marketing, brand management and content marketing. With close to a decade of experience, Claire is passionate about assessing needs, developing strategy and creating content that helps organizations connect with their audiences and achieve their goals.
Claire is equal parts creative and data-driven, always keeping her finger on the pulse while incorporating connection and effective storytelling as tools to drive conversions. She is skilled at bringing brands to life through compelling writing and impactful design. Before pursuing a degree in public relations, she studied theatre professionally and relies on this masterclass in storytelling to creatively and effectively share her clients’ stories.
Previously, Claire led the content strategy for global biotech company LuminUltra Technologies, where she was accountable for all content marketing initiatives to drive traffic, engagement, leads and customer retention. At the University of New Brunswick, she learned to translate complicated, technical concepts into compelling mainstream stories; managed the university's brand reputation on social media; and trained internal clients on best practices, brand guidelines and strategy development.
Claire holds a Bachelor of Public Relations from Mount Saint Vincent University and has a certificate in Indigenous Canada from the University of Alberta. She is pursuing professional certification in project management. Claire lives in Fredericton, NB.
